广电媒体如何借助新媒体技术实现融合发展

Talk Radio and Television Media with New Media Technology Development

针对新兴媒体所造成的冲击,阐述了广电媒体实现融合发展的必要性,并结合现状,从5个方面探讨了广电媒体如何借助新媒体技术,扩大传播途径和覆盖面,实现与新媒体的融合发展。

In view of some of the impact of new media to traditional media of radio , film and television, radio, film and television media with the help of new media technology is expounded the necessity of integration de -velopment .Combined with the current status of radio and television media , radio and television media is dis-cussed from five aspects how to use the new media technology , expand transmission and coverage , implemen-tation and the development of the new media convergence problem .