广电行业竞争力宏观分析

From the Macro Analysis of the Competitiveness of Radio and Television Industry

在三网融合大背景下,有线广播电视传输行业面临难得一遇的发展机会。同时,也使得电视相关业务领域不再由广电网络运营商独家经营,内容、平台、网络等产业链各环节均出现了新的竞争者,电视逐渐从一个电视节目的显示终端变为一个综合信息的互动体验终端。随着电视传输行业竞争的不断加剧,我们有必要站在一个较高的位置来审视一下广电的行业竞争力,但是新的发展格局也给了我们新的发展的机会,广电行业的竞争优势体现在哪呢?

In the background of three network mergence , a rare opportunity for development faced by the cable broadcasting and television industry .At the same time , also makes TV related businesses no longer by the ra-dio and television network operators to exclusive , content, platforms, networks, and other various aspects of the industry chain there are new competitors television gradually from a TV display terminal , is a comprehen-sive information about the interaction of experience terminal .With the growing competition in the transmission of television industry , it is necessary for us to stand in a higher position to examine the industry competitive-ness of our radio and TV , but a new pattern of development also gave our new development opportunity ,where is the competitive advantage of the radio and television industry reflected?