城市台新闻管理如何整合资源借船出海 强化外宣工作

How Should the City Broadcasting and TV Station News Management to Integrate Resources and Strengthen the Propaganda Work by Cooperating

对外宣传是城市广电媒体的主要职责和工作重点,也是极具挑战的工作难点。结合城市台工作实际,从新闻管理的视角,提出"整合资源,借船出海"这一行之有效的突破方向和提升路径,同时从创新奖励机制、完善考评办法、拓展交流渠道等方面,就改进优化外宣工作提出具体可操作的建议。

External publicity is the main responsibility of city broadcasting and tv media and the work of the focus,but it is also a very challenging task. In this article,we will focus on the topic of 'integrated resources from the perspective of news management and the perspective of news management,which offer the effective breakthrough direction and the path of improving by 'borrowing the ship'( cooperating) at the same time. '