浅谈大数据在广电网格化营销中的应用

Application of Big Data in the Broadcasting of Marketing Grid

大数据的快速发展,使之成为信息时代的一大新兴产业。面向用户的市场营销方式已成为营销的主流。在区域营销与分片维修的基础上引入网格化思想,营维一体的网格化营销体系开始在广电业发展。分析了大数据技术在网格化营销中的应用,为今后广电大数据的发展提供一条思路。

The rapid development of big data,making it a major new industry in the information age.Using o-riented marketing has become the mainstream of marketing.Introducing the thoughts of grid into regional mar-keting and maintenance,integrated system of gridding marketing and maintenance has begun to develop in the broadcasting industry.Analysis of the application of big data technology in marketing grid provide a way for the future development of big data in broadcasting.