媒介融合下的自媒体传播模式与特点研究

Study on the Modes and Characteristics of We-media communication under the Media Convergence

自媒体时代的到来打破传统媒体单向的传播模式,同时在媒介融合下,自媒体不可避免出现信息的繁杂与大量噪声。针对这一模式,从信息内容、信息发布主题、信息传递以及信息传播的影响与反馈等方面,阐述自媒体与传统媒体的显著区别。

With the emergence of we-media,the one-way communication in traditional media was broken.At the same time,under the media convergence,the information from we-media inevitably appears multifarious with a lot of noise.Based on this model,this paper,from the information content,information release topic,information transmission and the influence of information transmission and feedback,etc.,expounds a significant difference between the we-media and traditional media.