浅析地方电视台广告的现状与发展

Analysis on the Present Situation and Development of Local TV Station Advertisement

电视广告是媒体与广告的有机结合,是电视台的经济支柱。随着经济的发展,网络等新兴多媒体行业对电视广告造成了很大冲击,尤其是地方电视台,由于广告内容单一,易使观众产生视觉疲劳。要改变这种不利的现状,只有创新思路,紧跟时代潮流,努力提高广告业务水平,这才是地方电视台广告的发展之路。

TV advertising is an organic combination of the media and advertising,is an important means of corporate advertising,marketing,is the economic pillar of the television station. With the development of economy,the Internet and other new media industry has a great impact on television advertising,especially the local TV station,because the advertising content is a single,easy to cause visual fatigue. How to change this unfavorable situation? Only efforts to innovate ideas,keep up with the trend of the times,and strive to improve the level of advertising business,this is the future development of local television advertising.