在线健康社区用户持续知识贡献意愿的影响因素研究——以社会交换理论为视角

Study on Factors Influencing the Continuous Knowledge Contribution Intention of Users in Online Health Community——from the Perspective of Social Exchange Theory

将社会交换理论、社会支持理论和信任理论相结合,构建集成模型来研究影响在线健康社区用户持续知识贡献意愿的因素。采用问卷调查法分析并检验所提出的假设,结果表明对用户的信任正向影响对社区的信任,对社区的信任显著正向影响持续知识贡献意愿,时间与精力对持续知识贡献意愿有显著负向影响。

By combining the social exchange theory,social support theory and trust theory,an integrating model has been built to study the factors influencing the continuous knowledge contribution intention of users in online health community.The paper conducts questionnaire survey to analyze and review the theories proposed,and the results show that the trust in users poses positive influence on the trust towards community,which then has remarkable positive influence on the continuous knowledge contribution intention;while time and efforts pose remarkable negative influence on the continuous knowledge contribution intention.