网络媒介中人称指示异化的文化语用生态批评

An Ecological Criticism of Personal Deixis Variation in Online Media from a Cultural Pragmatic Perspective

文章以文化语用学思想为指导,结合具体语言实例,尝试探讨网络语境下汉语人称指示语变异的形态、类型与理据。结果发现:就变异形态而言,网络语境下人称指示语的变异表现出一定的"能指膨胀"特点,人称指示系统日趋精细化;就变异类型来看,可以分为表层文化信息型、深层文化信息型和核心文化信息型三种,分别表现出不同层次的文化信息指示取向;就变异理据来说,"人际和谐"与"个性凸显"这两个文化语用原则的优选排位管控着人称指示语变异的走向与结果,二者的动态优选不但反映了开放网络空间中不同文化意识形态的交锋与整合,还可以为虚拟语境中网络词汇的存活寿命提供预测性指导,并且为公众舆论监控与纠偏提供参考指南,这对网络文明生态建构意义重大。

Under the guidance of cultural pragmatics,the paper attempts to investigate the forms,types,and motivations of Chinese personal deixis in online media with the help of empirical dataset.It is found that,first,the forms of personal deixis variation is characterized with'an explosion of signifier'while being more specific regarding reference;second,three types of variations can be teased out while referring to different layers of cultures including surface culture,deep culture and core culture;third,the motivation of personal deixis variation can be attributed to the optimalization governed by'interpersonal harmony'and'individual salience'while controlling the direction and development of personal deixis variation.Their dynamic optimization not only reflects the confrontation and integration of different cultural ideologies in the open cyberspace,but also serves as a predictor of the life expectancy of coinages in cyberspace while significantly contributing to shedding light on public media monitoring and direction in the sense of online ecology.This is of great significance to the ecological construction of network civilization.