摘要
应用MBA企业管理理论,探讨在市场营销中创建医院竞争性优势,在过程再造中保持医院竞争性优势和可持续性发展。
To apply the theory of MBA, probing into the creation of the hospital competition superiority during the market selling which keeps the sustained development upon the rebuilding process.
出处
《现代医院》
2004年第1期1-4,共4页
Modern Hospitals
