市场营销的创新意识与道德准则

Marketing innovative ideology and moral criterio

市场营销在企业的发展过程中具有举足轻重的地位。目前不少企业出现不断创新的良好势头,然而市场始终存在“诚信”危机,最终导致市场萎缩。创新和道德准则是一把“双刃剑”,只有构建在“诚信”的基石上,才会有理性的光芒与丰厚的回报。市场上过度的无序竞争必然最终损害消费者、经销商、生产者的共同利益。

The marketing has a very important position in enterprises, which is undoubtedly true. At present, the innovative ideology has been in an uprising tendency in many enterprises, but there exists on the market the crisis of 'honesty and trustworthiness'which will lead to the eventual shrinkage of the market.Innovation is a double-edged sword and only on the foundation of being honest and trustworthy can it bring profound repayment. The excessive unordered competition on the market will finally damage the common interests of the consumers, dealers and manufacturers.