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试论酒店业餐饮的经营改革策略

Discuss the strategy of management andreform in the hotel restaurant
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摘要 随着我国人民生活水平的不断提高,星级酒店的餐饮产品和服务已不仅仅限于高层次消费者。然而酒店真的应该毫无选择地开门迎客吗?文章从分析酒店业餐饮目前面临的市场环境入手,通过与社会餐馆作比较,阐明了酒店餐饮经营思路改革的必然性和经营策略选择。文章试图揭示酒店餐饮经营规律,从而促使酒店餐饮经营适应市场的需要,以期达到有利于提高酒店整体经济效益的目的。 With the development of Chinese social economy and the improvement of people's living standard, food and service in the star-rated hotels is not confined to the rich, but also becomes popular among the common consumers. Starting from analyzing the current market situation, the present paper expounds the necessity of popularizing the restaurants in the star-rated hotels and the selection of the management strategies. This paper tries to explore how to manage the hotel restaurants and to promote the economic benefit.
作者 袁金明
出处 《企业技术开发》 2004年第2期53-55,共3页 Technological Development of Enterprise
关键词 酒店业 中国 餐饮业 产业结构 消费观念 市场竞争 饮食文化 hotel restaurant management and reform management strategy
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