Market Research and Forecast——The Practice and Study on Case Study

Unlike the traditional teaching which is instructor-oriented without students’ active participation,case study has changed the landscape and focused more on fostering students’ capability The teaching of Market Research and Forecast(MRF) shall aim at training survey and research skills on the foundation of theories by setting up a system where knowledge and capability are perfectly integrated.Many conditions need to be fulfilled for a successful case study,such as certain situations, appropriate case materials,sufficient discussion time in class and encouraging students’ participation. Only by combining our teaching with the development of students’ capability can we improve the overall aualitv of the students and our teaching.