策略造势 事件营销 四两拔千斤

Marketing Strategy

本文在分析事件营销的借势和造势两个基本策略的基础上,提出速度、目标、诚信、整合营销、制宜、准确等六个方面具体的事件营销策略。同时,分析了企业进行事件营销常见的几个误区。

On the basis of analyzing the strategy of marketing, the author gives the concrete strategies: speed, aim, honesty, integration marketing, property, accuracy. At the same time, the author discusses some mistakes in marketing.