正确运用危机公关 努力建设和谐校园

Correct Use of Crisis Public Relations to Construct Harmonious Campus

校园危机的发生,给学校的社会形象带来很大的负面影响,影响学校的正常的秩序。如何正确认识校园危机的危害性,校园危机公关的重要性;如何运用危机公关措施,快速及时有力处置校园危机,化解矛盾,建设和谐校园,是高校管理工作的重要内容。

The campus crisis, bringing great negative impact on the school’s social image, affects the normal order of the school. To construct harmonious campus, we must recognize the importance of campus crisis public relations, and have a correct understanding of the campus crisis. How to use public relations crisis means fast, timely and effectively dispose of campus crisis,and resolve contradictions, is an important part of university administrative work.