试论真人秀《变形计》中的城乡文化差异

On the Cultural Differences between Urban and Rural Areas in Reality Show X-change

《变形计》是湖南卫视一档角色互换类真人秀节目,集中表现为城乡孩子之间的角色互换。"城乡"是该节目拍摄与制作的主要场景,然而由节目建构的城乡形象与客观真实的城乡在生活环境、人物形象和生活方式方面存在差异。基于《变形计》的具体案例,反思媒介在建构城乡文化关系中过于强化城乡冲突的媒体策略和城市中心主义的媒体立场,并对真人秀节目如何建构积极的城乡关系提出建议。

X-change is a role-switching TV reality show in Hunan TV concentrating on the presentation of role switching for urban and rural children. Urban and rural areas are the main scene of TV show shooting and production,but the urban and rural images constructed by the show are different from the real objective urban and rural living environment,characters and lifestyles. Through the case study of X-change,this paper rethinks the urban-rural cultural relationship constructed by the media. Meanwhile,it comes up with suggestions on how to develop positive urban-rural relationship in TV reality shows.