新网络环境下的流行语特征探析

Features of Chinese Internet Catchwords

网络流行语反映网络新现象、新思想,是社会发展、时代进步、网民心态和观念变化的直观映射,是语言新陈代谢的客观表现。单就语言变迁而言,"适者生存"是网络流行语变迁的不二法则。近年来,互联网技术的革新、网民群体构成的变化,尤其是随青少年网民群体的壮大而影响力日盛的"二次元"文化,都在影响网络流行语。本文结合定性分析与案例分析,剖析近年来网络流行语在生成方式、表现形式、使用群体、使用环境等方面所呈现出的特征。

Internet catchwords become an important new phenomenon refl ecting Internet users' attitudinal changes and social development. In recent years, the renovation of Internet technologies and the rising Internet culture result in remarkable changes of Chinese words and expressions. This paper investigates Chinese Internet catchwords that appeared between 2015 and 2016 to describe their new features as well as possible new rules for usage. The research fi nds that(1) many Internet catchwords are originated from commonly used words and sometimes the Internet users manipulate the form of the words and give them new meanings;(2) Internet users become the main players in the rapid spread of Internet catchwords;(3) most Internet catchwords are used by the mass media and state authoritative institutions;(4) new Internet environments are crucial for the creation, circulation, and popularization of Internet catchwords. Understanding the features and the usage rules of Internet catchwords can be important for scholarly research as well as for policy makers in designing and implementing new regulations and policies in the domains of language planning, information safety and beyond.