微传播视域下意识形态话语权的建构

The Construction of Ideological Discourse Right in the View of Micro-communication

以自媒体为代表的新型传播媒介的发展,使得微传播平台成为意识形态话语权建构的新型阵地。把握微传播与意识形态话语权建构的内在共生关系,需要探寻微传播视域下意识形态话语权建构的逻辑起点,明晰微传播视域下意识形态话语权建构的现实场域,关注意识形态话语权建构对微传播提出的刚性要求。微传播视域下意识形态话语权的建构,要始终坚持主导性、发展性、人本性的建构原则,遵循问题导向、利益导向、优化整合的建构机制,采用创新话语传播内容、转变话语传播方式、拓展话语传播主体的建构策略。

With the development of new media represented by self-media,micro-communication platform has become a new position for the construction of ideological discourse right.To grasp the inherent symbiotic relationship between micro-communication and the construction of ideological discourse right,we should explore the logical starting point of the construction of ideological discourse right in the field of micro-communication,and clarify the realistic field of ideological discourse right construction in the field of micro-communication,and pay close attention to the rigid requirements of the ideological discourse right construction for micro-communication.In the field of micro-communication,the ideological discourse right must always adhere to the construction principle of constructive,developmental,and humanistic construction,follow the problem orientation and benefit orientation,optimize the construction mechanism of integration,and innovate the content of discourse communication,change the way of discourse communication as well as expand the construction strategy of the subject of discourse communication.