浅析中小航运企业发展战略

Analysis on the Developing Strategy of the Medium-Small Shipping Enterprises

针对现在存在只要和“物流”沾边的企业就要把自己改名,并建设成为物流公司的现象,提出了“中小航运企业究竟应该向哪里发展”的问题。通过回顾我国航运业发展的历史和了解世界上关于中小企业的存在理论,说明在中国中小航运企业有存在的可能性和必要性。

Aimed at the situation that if the enterprise can touch on logistics, they would change their name into 揕ogistics Company?and set up a new company, this paper emphasizes the issue 揥here will the medium-small shipping enterprise go for discussion. Through review of the shipping industry history of China and the theory about medium-small enterprises in the world, it gives the reason that the existence of the medium-small shipping enterprise is possible and necessary.