旅游产品营销渠道策略探析

Inquiry into and Analysis of the Tactics in the Marketing Channels of Tourist Preoducts

旅游产品营销渠道有直接营销渠道和间接营销渠道、长渠道和短渠道、宽渠道和窄渠道和多渠道等策略之分。大多数企业都会兼而用之或交互使用。中间环节即中间商 ,是企业选择渠道和进行渠道组合的关键所在。企业还应时刻关注旅游营销渠道的发展趋势 。

The marketing channels of tourist products are divided into dilect and indirect once,short and long ones,narrow and wide ones,and single one and multichannel.Most enterprises keep to these channels at the same time or in turn. The intermediate link,middleman,is decisively important for an enterprise to carry on the business by a selected channel and combined channels. An enterprise should pay close attention to a growing tendency in the marketing channels of tourist products and adjust the tactics in the marketing channels to external changes in good time.