摘要
Chinese powdered detergent market has changed from initial stage of normal sale to advert competition,price competition,marketing competition and still hold to todays’brand competition and distribution competition,the identification case is very serious,the distribution way has become more and more important for the salesmen.Keon,Liby as the deputy of national and international brands have been innovated and deˉveloped in market distribution and management,these have been looked as brand features in detergent market in the field.It has very important meaning and beneficial reference for the managers and relative enterprises to reveal the highlight and successful stories.
Chinese powdered detergent market has changed from initial stage of normal sale to advert competition,price competition,marketing competition and still hold to todays'brand competition and distribution competition,the identification case is very serious,the distribution way has become more and more important for the salesmen.Keon,Liby as the deputy of national and international brands have been innovated and deˉveloped in market distribution and management,these have been looked as brand features in detergent market in the field.It has very important meaning and beneficial reference for the managers and relative enterprises to reveal the highlight and successful stories.
出处
《日用化学品科学》
CAS
2003年第6期5-9,共5页
Detergent & Cosmetics
