摘要
形象建设是区域旅游开发研究的重点内容之一,丹霞地貌作为独特的造景地貌资源,由于开发程度较低,旅游形象建设尤显重要。文章以中国发现丹霞地貌最多的地区之一———甘肃省为例,通过分析其地方性、旅游意境流和可替代性产品背景,在尺度空间理论的基础上,应用比附、领先、空隙和逆向等多种方法对甘肃丹霞地貌旅游形象定位,提出"丝绸之路,丹霞画廊"为甘肃省整体丹霞地貌旅游形象,同时对20多个景观综合体也设计相应的主题口号,并就旅游形象的传播策略进行探讨。
TDI(Tourist Destination Image)is one of the important projects of regional tourism development. Danxia Landform, a kind of especial scenic landforms, has its unique function in shape-making and scenery-constructing, but its developmental level is low, TDI establishing is very necessary in these areas. Taking Gansu province which has many Danxia Landforms as an example, the authors inspected its locality, tourism conception and product. Based on scale-space theory and many positioning methods, we put forward an advertising theme 'Silk Road, Danxia Corridor' for the province as well as many logo for twenty Danxia Landscape syntheses. The strategies of communicating the image are also presented in the paper.
出处
《地域研究与开发》
CSSCI
2004年第1期47-51,共5页
Areal Research and Development
关键词
丹霞地貌
旅游形象
定位
甘肃省
Danxia Landscape
tourist destination image
positioning
Gansu province
