基于层次分析的电力营销目标市场模糊评判

Fuzzy comprehensive evaluation for choosing target market of electricitymarketing by AHP

提出基于层次分析的确定电力目标市场的模糊综合评判法,即运用将层次分析法和模糊综合评价法相结合的方法,它既体现了决策者的主观意向又反映了客观的信息,为确定电力营销目标市场提供了一种综合评价方法。通过实例证明该方法具有科学性和可行性。

This paper propose a fuzzy comprehensive evaluation for choosing target market of electricity marketing by AHP.The method combines AHP and fuzzy comprehensive evaluation.It reflects the information of both personal and impersonal. It provide a comprehensive evaluation method for choosing target market of electricity marketing. Finally a case was applied to qualify its scientificity and feasibility.