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试析网上调查

Analysis of Internet Survey
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摘要 何谓网上调查 网上调查的称谓较多,如称网络调查、互联网调查等,综观所有定义来看,主要有狭义与广义之分.狭义主要有三种,一是专指网上市场调查,认为网上调查又称联机调查,它通过Internet发布调查问卷来收集、记录、整理、分析有关市场信息,客观的评价各种市场现象,作为企业各项营销决策的依据(徐晓阳、凌松,2000).
机构地区 湖北
出处 《社会》 北大核心 2003年第8期32-35,共4页 Chinese Journal of Sociology
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