试论中国期刊如何应对世界性的期刊竞争

Thesis On Chinese Journal How to Face Worldwide Competition

随着中国加入WTO,中国期刊将面临严峻的挑战。我们必须认清世界期刊发展的大势和方向,运用选择的期刊经营理念,做好期刊定位,创办期刊品牌,增加核心竞争力,使中国期刊在世界性的竞争中能够立于不败之地。

After China entered WTO, the Chinese journal will face severe competition. We should understand the tendency and direction of world periodical development, utilizing advanced periodical management concept and establishing periodical brand and increasing kernel competitive advantage, in order to make Chinese periodical industry invincible when faced worldwide competiton.