渠道冲突与渠道活力

Channel Conflict and Channel Iiving

渠道冲突的实质是利益冲突。渠道冲突并不可怕,只要抓住问题关键,良性冲突可以转化为渠道动力。渠道激励和冲货问题是渠道冲突的集中体现,分销层次与价格层次的动态平衡是化解渠道冲突为渠道动力的有效办法。

The essential of channel conflict is the conflict of benefit. Channel conflict is not hard to deal with. If only the key point of the issue can be caught hold of, benign conflict could be transformed to channel living. Channel stimulation and vicious circulate are the concentrated embodiment of channel conflict. Keeping the dynamic balance between distribution level and price level is the effective way to transform channel conflict into channel living.