摘要
通过对黄金首饰市场进行问卷形式与跟踪形式的调查研究,并将黄金首饰与铂金首饰进行对比,以及依据国家出台的一系列有关的政策、服饰与首饰界潮流的变化对首饰行业的影响等因素,对黄金首饰市场进行分析研究,并预测未来黄金首饰市场的走势。通过对黄金首饰产品实行样式变革、行销策略的调整等改革措施,金价将会升值,黄金首饰市场有望复苏,黄金首饰市场发展前景良好。
According to the investigation of the gold jewelry market in the form of questionnaire and inquisition of trial, the contrast of gold and platinum jewelry ,a series of related policy promulgating by the government and the influence caused by the variety of dress and jewelry field ,we analyze the gold jewelry market and predict the future of the market . Changing the style of the gold jewelry and adjusting the policy of marketing make it possible to revalue the price of the gold. And the gold jewelry market is expected to recover . The development of the gold jewelry market and the foreground will be perfect!
出处
《哈尔滨商业大学学报(社会科学版)》
2004年第1期40-42,共3页
Journal of Harbin University of Commerce:Social Science Edition
关键词
黄金首饰市场
铂金首饰
媒体广告
价格
设计风格
gold jewelry market
gold jewelry
platinum jewelry
questionnaire
inquisition by tracking