谈品牌输出

Discussion about the Brand Output

品牌输出可以借用他人的力量,使输出方的事业在有限的资金和时间内得到充分的发展。品牌输出还可以使输出方的品牌价值产生“滚雪球”、“核裂变”效应,增加企业的无形资产价值,提高输出企业的知名度。但品牌输出又是一把双刃剑,如果运用不当会产生一系列的消极作用。本文讨论了品牌输出的成功经验和失败教训,总结了品牌输出的策略要点。

The brand output can depend on others' power,which can fully develop the enterprise of the output side by limit鄄ed fund within limited time.It can increase the brand value of output side like a snowball or nuclear fission,the enterprise' immate鄄rial capital and the fame of the output side.However,the brand output is not always beneficial.If it is used incorrectly,it will lead to some negative effect.This article is about the experience of the success and the lesson of the failure and gives us a summery of the strategy.