大众传媒与当代文化建设

Mass media and cultural construction at the present age

我国的大众传媒覆盖面广,审美效应突出,承载着许多文化功能,向人们提供了丰富的精神食粮。但就现状而言,大众传媒有单纯追求文化的消费性、娱乐性的明显倾向,甚至出现一些低俗化的现象,这与建设先进文化的要求相悖。传媒界应加强自律,并采取有效措施,扶正祛邪,弘扬主旋律,抵制消极的文化因素,在当代文化建设中发挥更积极的作用。

Mass media which has multiple cultural functions offers people aboundant spiritual food because of its beauty effect. Especially in China ,it spreads widely. Yet nowadays , mass media has an apparent tendency of only seeking for consume and pleasure and some contents of it have vulgar interest . These phenomenon are contrary to the construction of advanced culture . Mass media circle should play an active role in the cultural construction.be self-disciplined and take effective measures to resist the negative factors of culture.