论发展旅游连锁购物商店的营销意义

The Marketing Significance of Developing Tourist Chain Stores

旅游连锁购物商店把现代工业大生产原理应用于传统商业 ,极大地降低单位商品的销售成本 ,是当今世界旅游购物商店实现规模经营的重要组织形态。由于旅游连锁购物商店克服了单个商店组织化程度低、经营方式单一、经济实力单薄、难以获得规模经济效益的缺点 ,所以它对促进旅游购物向更高层次发展 ,衔接产销 ,扩大流通规模 ,共享资源都有着重要意义。

As hte important form for tourist shopping centers to realize scaled management, tourist chain stores apply modern industrial production theories to traditional commerce, which leads to the louering of sales lost. Since this form gets over the meakness of single shopping centers such as low efficiency, simple managcment; lowet competitiveness, poor scale, etc, it will he helpful to promoting toursm shopping, integrating proudction with selling, enlarging ciculating saale and sharing resources, etc.