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商业街的再改造 被引量:1

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摘要 改革开放以来,随着我国市场经济的不断深化,一批老牌的城市商业街呈现出勃勃生机.随着我国经济发展的软着陆,扩大内需政策的引导,城市化进程的加快和市场优胜劣汰机制的驱动,商业街以其能为人们提供"衣食住行"和"休闲娱乐"等特定的功能而成为城市发展的亮点.
作者 宁建新
出处 《商业时代》 北大核心 2003年第248期22-22,24,共2页 Commercial
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  • 1王德,朱玮,农耘之,张照.王府井商业街消费者行为特征分析[J].商业时代,2007(9):16-19. 被引量:5
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  • 7JH Kunkel and LL Berry. A behavioural concept of retail image[J].Journal of Marketing,1968,32(4): 21-27
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  • 9James Reardon. Applied scale development measurement of store image[J].Journal of Applied Business Research.1995,11(4): 85-93
  • 10Chowdhury J and Reardon J. Alternative Modes of Measuring store Image: An Empirieal Assessment of Structured versus Unstructured Measures[J].Journal of Marketing Theory and Practie, 1998, 6(2):72-87

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