全球化背景下中国广电业对外经贸政策现状及创新

The Situation and Innovation of Chinese Radio-Television Industries in Foreign Trading Policies——From a Viewpoint of Globalization

随着经济全球化进程的推进和知识经济时代的到来,世界广播电视业国际化趋势日益明显。我国广电业为了应对新的国际竞争的挑战,就必须抓住加入世贸组织带来的机遇,认真研究广播电视业对外文化经贸政策的现状并且进行创新。

With the speeding-up of economic globalization and the coming-up of knowledge economy times, the internationalization of the world抯 radio-television industries are becoming more and more evident. In order to meet the new challenge, it is crucial to take up the opportunity of entering WTO and innovate the foreign trading policies in Chinese radio-television industries.