摘要
IBS即形象塑造系统,新型良好的大学图书馆形象,可以增强大学图书馆的凝聚力和吸引力;可以激发职工的工作热情与敬业精神;还可以吸引和扩大读者群。新型良好的大学图书馆形象也是图书馆赖以生存与发展的无形财富。这就是大学图书馆IBS系统的魅力所在。
IBS is Image-building System. A good new image can strengthen the coherency and attraction, stimulate the enthusiasm and dedication of the staff and it can also enlarge the readers. That is where the charming function of IBS in academic Libraries exists.