消费主义对大学生消费观念的影响及对策

The Influence and Countermeasure of the Consumerism to the University Students’ Consumption Concept

19世纪末,消费主义成为美国的主流价值观念。随着中国改革开放和市场经济的发展,消费主义逐渐在中国传播开来,并冲击着我国大学生的消费价值观。在消费主义思潮的影响下,青少年大学生不可避免的出现了盲目高消费、攀比消费、超前消费、消费结构不合理等消费误区。因此必须重视消费主义给当今大学生带来的影响,针对消费主义给当前大学生所面临的消极影响,加强大学生的消费道德教育。

At the end of the 19th century,consumerism became the major value of the USA. With China’s reform and market economic development,consumerism began to spread in China. It had assaulted the consumption values of university students in our country. Under the influence of consumerism,many young university students appeared unavoidable consumption mistaken ideas,such as blindly high consumption,unrealistically comparing consumption,excessive consumption,and unreasonable consumption structure. So we must regard the influence of consumerism in today’s university students and try to strengthen the consumption moral education of university students urgently.