摘要
修学旅游是现今国际比较流行、国内开始盛行的一种旅游形式,市场前景广阔。本文分析了在鄂西发展修学旅游的背景、优势及意义,阐述了鄂西发展修学旅游的思路、策略以及修学旅游产品开发的思路和方向。
The study tour is a form of tourism, international and domestic, has become popular. Its market prospect is broad. This paper analyses the background, advantages and significance in the development of study tourism in the west of Hubei Province, illustrates the ideas, strategies for the developing study tourism in the west of Hubei Province and directions of tourism product development.
出处
《湖北三峡职业技术学院学报》
2013年第1期6-9,共4页
Journal of Hubei Three Gorges Polytechnic
关键词
鄂西
修学旅游
旅游开发策略
West Hubei
The study tourism
The study tourism development strategy
