武汉城市形象之符号传播——以黄鹤楼为例

Sign Propagation of Wuhan City Image——Taking Yellow Crane Tower as an example

本文选取在塑造武汉市城市形象中的典型形象黄鹤楼,从景区传播、诗词传播、官方对外传播、延伸产品传播、社会化媒体传播五个方面对黄鹤楼这一文化符码进行阐述,并针对其存在的缺陷和不足提出合适的符号传播策略。

This paper selects typical image of Yellow Crane Tower,from the scenic spread, poems spread,the official external communication,extending product communication,and social media these five aspects,and presents symbolic communication strategies for the existing defects and shortcomings.