数字市场反垄断法——经济学和比较法的视角

Anti-monopoly Law in the Digital Markets——Economic and Comparative Law Analysis

数字市场竞争主要体现为互联网平台间的竞争。平台的网络效应、规模效应、负荷能力、差异程度、用户多宿的可能性、经营者获得数据的能力以及创新等因素,共同决定了互联网市场的集中程度和经营者市场力量的大小。现行反垄断法偏重于依据市场份额、市场集中度等市场结构特征认定经营者的市场力量,需要在数字市场反垄断中做出一些调整,着重按照上述因素分析互联网经营者的市场力量,认定其行为是否排除、限制市场竞争。

Competition in the digital markets means the competition among platforms. The market concentration degree and market power of undertakings depend on the factors jointly such as platforms’ network effects, scale effects, congestion,platform differentiation, users’ multi-homing, undertakings’ ability to collect data and the innovation. The traditional approach to assessing the market power,which especially stresses the importance of market structure features such as market shares and market concentration, shall be modified for implementing the anti-monopoly law in the digital markets, and the above-mentioned factors should be used to analyze the market power of undertakings of digital economy, and to decide whether undertakings’ behaviors limit or restrict the competition in the markets.