Chinese Design Needs to Differentiate Itself with Creativity and Traditional Heritage

Since Chinese first lady Ms.Peng Liyuan made her first public appearances in state visits,wearing the garments designed by domestic designer brands,which attracted more Chinese attentions on the domestic fashion industry in the following,as well as overseas concerns.As Creative Director and Chief Designer of Martine Jarlgaard,Ms.Martine Jarlgaard was invited to present The Martine Jarlgaard AW14 at London Fashion Week in the British Fashion Council Emerging Designers Showroom in Somerset House,and at Paris Fashion Week in the Tranoi Talent showroom,Carrousel du Louvre.This April she also was invited to attend China Fashion Forum.Recently,Martine accepted an exclusive interview with China’s Foreign Trade and shared her point of view on hottest issues including what the Chinese first lady dress influence on China fashion industry,the road of Chinese garment brands go overseas and her understanding of the e-commerce’s impact on the traditional garment industries.She believes that China has an remarkable cultural heritage and a treasure chamber of crafts which is key to solidifying the new modern Chinese"design voice".