摘要
The press conference for the 9th"Jordan Cup"Chinese Sports Equipment Design Competition jointly sponsored by China Fashion Association and Jordan Sports Co.,Ltd.was held in Beijing Hotel recently.Ni Zhennian,General Manager of Jordan Sports said at the press briefing that the contestants are supposed to hold the practical philosophy"tailormade for Chinese consumers"and combine the international sports equipment fashion trend with the traditional Chinese culture.In this way,sports,technology,fashion and innovation will be well integrated for the localized brand with Chinese characteristics.Guests present at the press conference included YangJizhao,Vice Chairman of China National Textile and Apparel Council。