电子商务背景下的工业设计发展研究

Development of Industrial Design in the context of e-commerce

目的探究工业设计在后工业时代的演化方向,以适应电子商务时代需求,赋予产品设计新的涵义。方法分解工业设计为商业服务的流程,讨论网购消费者的行为模式和消费特点,研究网络电商的优势及弊端,从而寻求工业设计与电子商务在多方面结合的可行性。结论在电子商务时代,产品设计师能够从电商平台得到更精确而真实的产品信息反馈,在交互界面寻找到新的领域,并可扩展新的商业模式。

The evolution of industrial design is explored in the post industrial era, Which is to fit the business mode of electronic commerce. Product design is endowed with new meaning. Each part is abstracted from the service process of industrial design for business, and the behavior mode and the characteristics of online consumer is analysis, and the pros and cons of the network business is researched. So the feasibility of combination between the industrial design and e-commerce can be explored in many aspects. In the era of e-commerce, product designers can get more accurate feedback information from electric business platform, and find new fields in the interaction design, and expand new business model.