高校网页简介的体裁特征:互话语、多模态与超文本性

Interdiscursivity, Multimodality, Hypertextuality: Genre Analysis of Online University Profiles

本文运用体裁分析理论、互话语理论并结合多模态、超文本方面的相关研究,首先对高校网页简介进行体裁分析,并基于层次划分对其中互话语的使用进行分析,同时提出互联网时代该语篇体现的多模态性和超文本性。本研究旨在探究网络高校简介这一话语体裁结构及互联网时代下文本的新特性,为语言研究提供符合时代特征的创新角度,并为现实社会互联网话语的创作提供参考。

By adopting the theory of genre analysis with related notions of interdiscursivity,multimodality and hypertextuality,this study investigates the layers of structural characteristic of the genre of online university profiles.It explores the features of university profile presentation in the digital age,and provides new angles for linguistic study of internet discourse in the future.