考虑消费者偏好的再制造决策

Decision of Remanufacturing with Customer Preference

考虑消费者对新产品和再制品的需求差异,建立了合作博弈与非合作博弈下的再制造决策模型,求解并比较了两种博弈情形下的最优决策,分析了再制造成本与废旧品回收率随消费者偏好系数的变化规律。结果表明:合作博弈有利于降低再制造成本,提高再制品市场份额;非合作博弈下两种产品价格更低,对消费者更为有利;消费者偏好系数增加非但不利于降低再制造成本,废旧品回收率也有下降趋势。

According to consumers heterogeneity of the demand for new and remanufactured products,two decision- making models of remanufacturing about cooperative game and non- cooperative game are established to solve and compare the optimal results of the two cases.The changing trends of the remanufacturing cost and the return rate of used products with the customer preference coefficient are analyzed.The results show that cooperative game is better for reducing remanufacturing cost and improving remanufactured products' market share,both two products ' price is lower in non- cooperative game,and when the customer preference is high the remanufacturing cost will increase and the return rate will decrease.