基于TOPSIS的消费者新能源汽车购买决策模型及仿真

The Automobile Purchase Decision Model on TOPSIS and Simulation

随着能源的枯竭,全球石油紧张,新能源汽车对能源安全、节能减排具有重要意义。本文从消费者的角度出发,对消费者做出购买决策时考虑的因素进行综合分析,运用TOPSIS算法,利用基于Agent建模的方法构建消费者购买决策模型,仿真出一段时间序列内消费者汽车购买选择的变化结果,并根据仿真结果提出了相应的政策建议。

With the depletion of energy and the tightness of global oil,new energy vehicles are of great significance for energy security,energy conservation and economic growth.The diversification of the car enable consumers to have a more diverse choice.When purchasing a car,consumers will make a comprehensive assessment of the price,service,vehicle performance and other factors of the car.From the perspective of consumers,a comprehensive analysis of the factors considered in the consumers,buying decisions is made.Using agent modeling-based approach,Topsis is introduced to build model of consumer purchase decision.Advice are also given according to the simulation results.