摘要
多Agent仿真技术是人工智能和计算机科学领域的最新研究成果,并具有广泛适用性。为分析新产品推广的影响因素,研究新产品推广策略,本文从多Agent仿真的基本思路出发,针对消费市场中新产品的推广,以消费个体的购买行为为出发点,描述了新产品的推广过程。通过对新产品推广中的Agent类型抽象,建立了一种基于多Agent的新产品推广模型,并通过广告效应、口碑效应等影响因素对新产品推广进行了仿真分析,同时在Anylogic平台上实现了该模型。
Multi agents based simulation is a new research finding of artificial intelligence and computer science,it has wide applicability.To analysis the influence factors of new products promotion,and research the promotion strategy,according to the basic idea of multi agents simulation,this paper took the purchase behavior of individuals as the satring point,described the promotion process of new products for the new products promotion in comsumer market.Through the classify of Agents in new products promotion,a new products promotion model was built based on multi agents to analysis the influence on new products prmotion by the advertising effect and word of mouth effect.Finally,the simulation model of new products promotion was implemented on the Anylogic platform.
出处
《中国管理科学》
CSSCI
北大核心
2015年第S1期52-56,共5页
Chinese Journal of Management Science
基金
湖南省科技计划项目(2010FJ3044)
湖南省教育厅科学研究项目(10B010)
关键词
多AGENT仿真
新产品推广
推广策略
multi agent simulation
new products promotion
advertising effect
word of mouth effect
promotion strategy
