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MICE的经济法则 解读MICE行业在全球经济环境下的发展思路

Economic Rules of MICE Interpretation of the development of MICE industry in the global economic environment
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摘要 世界的经济决定着每一个行业的发展前景。经济的运行环境也直接影响着服务业的发展,这一点体现在MICE身上最为直观。MICE结构的主体是由上下游企业搭建的,一个企业发展的实际情况对其在选择会奖或会奖目的地方面,产生了最直接的影响。在MICE行业的发展中,为了迎合市场的青睐,需要深刻了解、理解与懂得供需关系与经济平衡法则。当下,随着世界经贸环境的变化,MICE产业的发展环境也变得越发的不确定。虽然SaaS技术促进了MIEC开发与创新步入快车道,使行业不断涌现出大量的新思路、新发展与新业态。但是谁来为这些产品买单,则是未知。MICE行业的建设与革新成为商旅企业关注的焦点。此外,MICE产业如何在当下世界经济市场的变化中找到适合自身发展的轨道,也成为MICE从业者一直在思考的问题。 The world economy determines the development prospects of every industry. The economic operating environment also directly affects the development of the service industry, which is obviously reflected in MICE. The main body of the MICE industry is built by upstream and downstream enterprises. The actual situation of a company's development has the most direct impact on its choice of MICE destinations.In the development of the MICE industry, a deep understanding of the relationship between supply and demand as well as economic equilibrium is required in order to cater to the market's favor. Nowadays, the changes in the world economic and trade environment have constantly increased the uncertainty for development of MICE industry. Although new ideas, new developments and new business types has emerged in MICE industry promoted by SaaS technology, which triggered rapid development and innovation of MICE, whoever will pay for these products is still unknown. Moreover, the innovation of the MICE industry has become the focused concern of business travel companies. In addition, MICE practitioners have been thinking about finding a suitable development way of the MICE to adapt to the current changes in the world economic market.
作者 裴超
机构地区 不详
出处 《中国会展》 2019年第10期28-35,8,共9页 China Conference & Exhibition
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