小微动漫企业的生存与发展:基于动漫生态系统与生态位的思考

Survival and Growth of Small & Micro Animation Companies from the Perspective of Animation Ecosystem and Ecological Niche

小微动漫企业是中国动漫产业的主要物种,其生存与发展取决于其在动漫生态系统中的生态位。由动漫生态系统特性决定,小微拥有广阔的市场空间,在专业分工上存在绝对和比较优势。在同一生态位上适度的小微种群密度有利于生态系统的繁荣;作为创新型企业,小微在动漫生态系统中拥有多样生态位。因此小微的存在具有客观必然性和必要性。只有立足生态系统,进行系统性的安排、设计和微调,才能有效破解当前小微发展中的各种矛盾。

The small & micro animation companies (S & MAC) are the main species of China's anima‐tion industry ,whose survival and growth depends on their ecological niche within the animation ecosys‐tem .Determined by the nature of the ecosystem ,S & MAC have a large market space with an absolute and comparative advantage in their industrial specialization .A moderate population density in S & M AC will contribute to the prosperity of the ecosystem .As an innovation enterprise ,S & MAC have different niches .Therefore ,it is necessary to develop S & MAC .Only based on the ecosystem ,by an overall ar‐rangement ,design and micro adjustment will the conflicts in the S & MAC development be resolved suc‐cessf ully .