脱贫攻坚的企业家行动

Entrepreneurs' action to fight poverty

企业家参与精准扶贫,输血捐钱只是一方面,更重要的是把商业的力量引入到这场攻坚战中恒大集团董事局主席许家印捕捉到精准扶贫的信号是在2015年,当时在中央扶贫开发工作会议上,习近平总书记强调:'要动员全社会力量广泛参与扶贫事业。'看到这个消息当晚,许家印就连夜召集高管开紧急会议,让副总第二天飞往贵州毕节,表明恒大要在脱贫攻坚战中啃一块难啃的'硬骨头'。

As early as October 2015,the National Federation of Industry and Commerce,the State Council Poverty Alleviation Office,and the China Glory Club officially launched the'10 Thousands Enterprise Helping 10 thousand villages'campaign.So far,more than 60,000 private enterprises have actively taken part in poverty alleviation,including Liu Yonghao,Xu Jiayin,Yang Guoqiang,Zhang Jindong and Yu Minhong,many of whom have received recognition from the government.As for targeted poverty alleviation,donation is only one aspect,for private enterprises involved in,how to use commercial means to do public welfare is the very part to explore.