摘要
地产白银时代,万科的第二增长曲线在哪里?世界500强平均寿命只有40年,1984年成立的万科怎样避免大企业病?7年前,万科决定变革,今天它走进了无人区应付复杂性带来的麻烦,真是个永恒的课题。比方说吧,同样是冰爪,在冰雪上走是助力,但到了珠峰8800米的位置,需要横切一段70~90度的垂直岩壁,必须将冰爪踏着岩石缝隙行走,平衡会变得非常难。
When real estate enters the silver age,the experience of the golden age is no longer applicable.However,transition is not easy.From a management perspective,Vanke is still at the forefront of the times since it firstly introduced professional manager system into real estate.Even in today’s technology companies,we have not seen any company like Vanke,owning the management experience of leading the industry and actively seeking change in the current era.Vanke’s change began in 2012 and progressed along a main line,namely the ktstrategymechanism-culture-organization-people'five-in-one.The change is so determined that anyone can believe that there must be some huge possibilities ahead.
出处
《中国企业家》
2019年第5期16-29,6,共15页
China Entrepreneur