重构京东

Reconstructing Jingdong

明州事件、裁撤高管、调整快递员薪酬结构,京东被拉到了聚光灯下。对于这家电商巨头来说,动荡究竟意味着什么?那个久未露面的创始人,是不是已经被挫折击垮?在公司里,总有某些事情不必言明,就能让人知道它的重要性。比如凌晨2点,收到总裁办发来的邮件。2月13日深夜,这封邮件到达了近千位京东总监以上级领导的邮箱里。内容是这样的:2月17日周日下午3点召开开年管理会议,领导层必须全员参加,并且不准携带任何电子设备。

In the past year,the 21-year-old e-commerce giant has encountered the most complicated situation since its establishment.In the open letter of the Spring Festival in 2019,Richard Liu said that 2018 was an extremely difficult year for him,his family and the company.And Jingdong has confirmed that the dark moment has already arrived.The first step is to abolish the executives,and then cancel the courier’s basic salary.In the past month,Chinese Entrepreneur interviewed more than ten core management members of Jingdong,and tried to restore the logic of those events.There are only two problems to be clarified:for Jingdong,whether the turmoil is a product of crisis or an approach to fight the crisis?And has the founder who has not appeared for a long time been defeated by setbacks?