基于网络文本分析的山东省自由行旅游流研究

Research onfree tourist flow in Shandong based on network text analysis

旅游流是旅游地理学的核心概念,广泛应用于区域旅游研究。一般意义上的旅游流指旅游客流,自由行旅游流是旅游流的重要组成部分,有其独特的规律,以往研究鲜有对自由行旅游流与一般旅游流加以区分。本文以山东省自由行旅游流为研究对象,通过抓取网络文本信息,从流量、流向、溢出性、季节性、客源分布、跨区域联系几个方面展开对比分析,并给出相应总结。最后,对山东省旅游业的发展尤其是几个重要节点的发展定位与思路问题提出几点建议。

Tourist flow is the core concept of tourism geography and is widely used in regional tourism research.In general,tourist flow refers to the flow of tourists.As an important part of tourist flow,free tour has its unique laws.The past research on this subject seldom distinguishes free tour from general tourist flow.This paper takes the tourist flow of free tour in Shandong Province as the research object,and carries on the comparative analysis from the aspects of flow quantity,flow direction,overflow,seasonality,tourist source distribution and cross-regional connection by grasping the text information from the Internet,and gives the corresponding summary.Finally,some suggestions are put forward for the development of tourism in Shandong Province,especially the development of several important points.