合作社信息获取难度与满意度分析——基于马铃薯农民专业合作社的调查

Analysis on Hardness and Satisfaction of Obtaining Information by Cooperation—— an Investigation based on Specialized Cooperation for Farmers Growing Potato

根据对青海省海东地区马铃薯农民专业合作社的实地调查,对马铃薯农民专业合作社信息获取难度与满意度的均值进行矩阵分析,并结合供应链环节进行交叉研究,结果表明:信息获取难度大和满意度低的有6类信息:产品定价信息、贮存时间信息、种植数量信息、需求数量信息、需求质量与规格信息和上市时间信息。其中产品定价信息的获取难度最大、满意度最低。供应链中信息获取难度最大、满意度最低的阶段是销售阶段。最后针对关键信息和关键环节提出相应的政策建议,有助于合作社科学合理地制定生产决策,进而提高合作社的整体效益。

This paper carries out matrix analysis on hardness and satisfaction of obtaining information by specialized cooperation for farmers growing potato(Solanum tuberosum L.),according to a field survey in Haidong District,Qinghai Province.The paper also conducts intersecting studies on the supply chain.The result indicates that there are 6 categories of information with big hardness and low satisfaction.They are products pricing information,storaging duration information,planting amount information,demand quantity information,demand quality and standard information,and being listed time information.The sales transaction is a period with the biggest hardness and the lowest satisfaction.Before ending,corresponding policy proposals are put forward directing at key information and key components,which are helpful for the cooperation to develop scientific and reasonable decision of production,so as to improve the overall benefits of the cooperation.